Figma about page examples | Untitled UI
About page design in Figma: story, proof, and people
How these about page examples are built, section by section, from the story block to the team grid.
The about page is where someone goes when they have half decided to trust you and want a reason not to change their mind. Prospects check it before a demo, candidates check it before applying, journalists check it before quoting you, and all three are looking for the same thing: evidence that real people run this company and that it does what the homepage claims.
Which is why an about page full of mission statements and no facts reads worse than no about page at all.
What an about page is actually for
Users arrive with concrete questions, and Nielsen Norman Group's research on About Us content lists them plainly: what the organisation does, where it is, who runs it, and what it stands for. The same research is blunt about what damages trust, and stock photography of people who do not work there is near the top of the list.
NN/g's companion piece on About Us summaries adds the structural point: answer the obvious questions on the page itself rather than scattering them behind four sub pages. These layouts are built for that, which is why the story sections are short and the proof sections are large.
Story first, then proof
Most of these examples open with a header section and a short narrative, often a content section splitting the story into two 576px columns of rich text rather than one intimidating block. Then the evidence arrives: a metrics section with the numbers that matter, a social proof logo strip, testimonials, and in one layout a press mentions section.
A specific number beats an adjective every time. A founding year, a headcount, a country count and a customer number, all in one line, do more for credibility than three paragraphs about passion. The metrics block is the cheapest section on the page to fill and the one readers quote back to you.
People and hiring do the heavy lifting
Nearly every example here carries a team section, and most pair it with a careers section listing open roles. That combination is a fair signal of what about pages are used for in practice: half company introduction, half recruiting page.
Several also close with a contact block or a short FAQ, so a reader who finishes with a question has somewhere to go rather than a dead end above the footer. It is worth deciding which audience the page is really for before you order the sections, because a candidate wants the team and the roles near the top, while a prospect wants the numbers and the customer logos first, and no single order serves both equally.
Placeholder avatars and company logos fill the gaps until the real headshots and customer marks arrive, which is usually later than anyone plans for.
Two breakpoints, two themes, one system
Every layout exists as a 1,440px desktop page and a 375px mobile version, and the whole set is drawn again in dark mode. The mobile versions are designed rather than squeezed: two column story text becomes one column, the team grid restacks, and metrics that sat in a row of four become a column.
Since each page is assembled from the same marketing sections used across the kit, reordering them is a matter of moving frames, and dropping the careers block onto a page that did not have one takes about a minute.
When the page moves into code, Untitled UI React about pages are open source, built with Tailwind CSS from the same sections, so the story, metrics and team blocks you arranged in Figma have direct counterparts in the build.
FAQs
Frequently asked questions
Common questions about designing about pages in Figma, from story sections to team grids and metrics.
What should an about page actually include?
What the company does in plain language, when and why it started, who runs it, where it is based, and some proof: numbers, customer logos, press, or testimonials. NN/g's research found users want exactly that and distrust pages that substitute mission language for facts.
If you are hiring, open roles belong here too, since candidates treat this page as the front door.
How long should an about page be?
Long enough to answer the obvious questions once. The examples here run between roughly 4,000 and 6,700px on desktop, which is five or six sections.
The failure mode is not length, it is repetition: three sections all saying the company cares about customers. Cut anything that would still be true of a competitor, then check whether what remains includes a number, a face, and a location.
Should an about page have a team section?
If the team is small enough to show honestly, yes. Faces are the fastest trust signal a company page has, and real employee photos hold attention in a way stock images do not.
Past a certain headcount, show leadership on the about page and move the full roster to a dedicated team page, which is what most of these layouts do.
Are these about page examples included in the free version?
The about page examples are part of the paid Untitled UI Figma kit. See pricing for what's included.
The 100% free Figma UI kit covers core components from the same system if you would rather start there and upgrade once the page needs full sections.
Is there a React version of these about pages?
Yes. Untitled UI React about pages are open source, built with Tailwind CSS from the same marketing sections.
So a developer rebuilds the page by composing the same blocks rather than translating a static mockup.
Figma UI components
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