Figma 404 page examples | Untitled UI
404 page design in Figma: what a dead end should offer
How these 404 page examples are built, and where the footers and CTAs send people next on the page.
Nobody chooses to visit a 404 page. They get there from a mistyped URL, a link in a newsletter that picked up a trailing bracket, a bookmark from three site migrations ago, or an old blog post someone still shares.
The visitor arrived wanting something specific, and the page has exactly one job: hand them a plausible next step before they hit the back button and go to a search engine instead.
What a 404 should recover to
Look at how these examples are assembled and the pattern is obvious. Every one of them ends in a full footer, which on a marketing site is the closest thing you have to a site map. Several add a blog section underneath the error, putting three or four recent posts in front of someone who arrived from a stale link. Several add a CTA section, and one closes with a newsletter sign up.
That stack is the actual design work. Jakob Nielsen's guidance on the 404 message has said the same thing since 1998: apologise in plain language, then give people search and links rather than a dead stop. An illustration with a clever line and no exits is decoration, not a page.
The status code is part of the design
This is where design and engineering have to agree. The page must be served with a real 404 status, not a 200 with sad text on it. Google's documentation on how HTTP status codes affect crawlers explains what happens either way: a genuine 404 gets the dead URL removed from the index, while an error page returned as a success shows up as a soft 404 in Search Console and lingers.
Put it in the handoff note next to the design. It costs one line and saves an argument six months later.
How the examples are put together
Each page starts with a header navigation, 72px tall on desktop and 64px on mobile, so the site's normal escape routes are present before anyone reads the error. Under it sits the 404 section, usually a full 960px on the desktop canvas, then whatever recovery sections that example uses, then the footer.
They are assembled from the same 404 page headers, blog sections, CTA sections, newsletter CTA sections, and footers as the rest of the marketing site, which is the point: your error page should look like it belongs to the same company as your homepage. Swapping the blog section for a CTA, or dropping both and keeping the footer, is a matter of deleting a frame.
How funny should it be
Mildly. A 404 is one of the few places a product can show a little personality without getting in the way, and the fact that people collect screenshots of good ones tells you the appetite is real. The rule is that the joke goes above the exits and never replaces them.
NN/g's error message guidelines allow for exactly this: when a failure cannot be undone, a light touch can hold goodwill, as long as the message still says what happened and what to do next. Someone who lost a purchase confirmation link is not in the mood for a pun that costs them another thirty seconds.
When it is time to build, the same pages exist in code. Untitled UI React 404 pages are open source, built with Tailwind CSS from the same sections, so the recovery links you designed are the ones that ship.
FAQs
Frequently asked questions
Common questions about designing 404 pages in Figma with Untitled UI, covering tone and recovery links.
What should a 404 page include?
A plain statement that the page does not exist, your normal site navigation, and at least one specific route onward: search, popular or recent content, or a clear link home. These examples all end in a full footer for that reason, and most add a blog section or a CTA above it.
Skip the technical detail. "Error 404: NOT_FOUND" tells a visitor nothing they can act on.
Should a 404 page redirect automatically?
No. An automatic redirect takes away the one useful piece of information the visitor has, which is that the link they followed is broken, and it makes the back button behave strangely.
If you know where the content moved, serve a 301 redirect at the server instead of showing a 404 at all. Timed redirects on the error page itself are a pattern worth retiring.
Does a custom 404 page hurt SEO?
Not if it returns the right status code. The risk is a soft 404, where the page is served as a success and search engines keep the dead URL indexed. Google's notes on HTTP status codes and crawlers cover the distinction.
Design the page however you like, then make sure the response header says 404.
Are these 404 page examples included in the free version?
The 404 page examples are part of the paid Untitled UI Figma kit. See pricing for what is included.
The 100% free Figma UI kit covers core components from the same system if you want to try the foundations first.
Is there a React version of these 404 pages?
Yes. Untitled UI React 404 pages are open source and built with Tailwind CSS from the same sections.
So a developer assembles the coded page the same way you assembled the design.
Figma UI components
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