Figma blog post page examples | Untitled UI
Blog post page design in Figma: measure, rhythm, and rich text
How these blog post pages are built, from the hero and split headers down to the share row and related posts.
The blog post page is the one page on a marketing site people genuinely read, top to bottom, sometimes for several minutes at a time. Everything else on the site is scanned.
That changes what the design is for: the job stops being persuasion and becomes not getting in the way, which is a harder brief than it sounds. Company blogs, changelog entries, engineering write ups and long form case studies all run through this template.
The measure is the design
Across these examples the article body sits in a 720px column inside a 1,216px content area. Sometimes it is centered, sometimes it is pushed left with a 384px sidebar holding a subscribe card. Either way the text column stays 720px, and that number is doing most of the work.
Baymard's summary of the research puts comfortable reading at roughly 50 to 75 characters per line, and WCAG 1.4.8 caps it at 80. A body column that stretches to the full 1,440px page fails both. If you take one thing from these files, take the column width and leave the rest.
Rich text built from components, not one text layer
The article body is not a single giant text box. It is a stack of content item instances, each sized to its own content and flowing in Auto Layout, so a subhead, a paragraph, a quote, a content divider and an image are separate blocks rather than sections of one long text layer.
A twelve block article and a fifteen block article use the same structure, so reordering a section is a drag rather than a retype, and the treatment of a quote or a caption gets decided once for every post instead of per article. It also keeps the vertical rhythm honest, since the spacing between blocks lives in the layout rather than in stray empty lines.
The mobile version uses the same blocks at 343px wide, so an article you restructure on desktop does not need rebuilding for the phone.
The parts around the article
The header does the framing. One pattern runs a badge group, a heading, and supporting text across 768px, then a 1,216px by 640px hero image with the author and publish date on the left and a share row of four buttons on the right. Another splits the viewport in half, 720px of image beside 720px of text with an avatar label group at the bottom.
Below the article, most examples close with related posts drawn from a blog section, a newsletter CTA, and a footer, which is the sequence that turns one read into a second one. The index pages these articles link back from live in the blog page examples, and the openers on their own are the blog post page headers.
Desktop, mobile, light, and dark
Each example ships as a 1,440px desktop page and a 375px mobile version, both in light and dark mode. On mobile the article runs the full 343px content column and the subscribe card that sat in the desktop sidebar drops below the last paragraph rather than disappearing, which is the right call, since a finished reader is the likeliest subscriber you will get.
Mobile is also where a long post admits its true length: several of these pages run past 7,000px. Reading in the dark version is worth checking rather than assuming, since long body copy at full contrast on a dark background is the fastest way to make an article tiring.
When the article template moves to code, Untitled UI React blog post pages are open source, built with Tailwind CSS, with the same measure, typography scale, and content blocks already set up.
FAQs
Frequently asked questions
Common questions about designing blog post pages in Figma, covering measure, rhythm, and rich text.
How wide should the text column be on a blog post page?
Around 700px at a 16 to 18px body size, which lands near 65 to 75 characters per line. These examples use 720px inside a 1,216px content area.
Baymard's research summary puts the comfortable band at 50 to 75 characters and WCAG caps accessible line length at 80. Full width article text on a 1,440px page is roughly double that, and readers feel it as fatigue long before they name it.
How do I lay out a long article in Figma without rebuilding it every time?
Treat the body as a stack of content blocks in an Auto Layout frame rather than one long text layer. Paragraphs, subheads, quotes, images and lists become separate instances you can duplicate, reorder and remove.
Spacing then comes from the layout, so an article never ends up held together by empty lines, and pasting in a longer draft pushes the related posts and footer down instead of overlapping them.
Where should the author details and share buttons go?
Author and publish date belong near the top, under or beside the hero image, because both are credibility signals people check before committing to a read. Share buttons work in either place.
These examples put a four button share row opposite the author details at the top, and one repeats it at the end of the article, which is the more honest moment to ask: people share after reading, not before.
Are these blog post page examples included in the free version?
The blog post page examples are part of the paid Untitled UI Figma kit. See pricing for what's included.
The 100% free Figma UI kit includes core components from the same system, so you can test the typography and spacing before buying anything.
Is there a React version of these blog post pages?
Yes. Untitled UI React blog post pages are open source, built with Tailwind CSS, and mirror these layouts.
That includes the constrained article measure and the rich text styles a CMS will render into.
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